HTC has arguably not made a truly bad phone in at least the past two years, and last year the HTC One X truly excelled. But that hasn’t stopped HTC’s earnings from sliding for five consecutive quarters now. The One, which is as significant a break from tradition in terms of how Android smartphones are designed as any we’ve yet seen, is the company’s big bet to turn things around, and they appear to have spared no effort.
The One has a unibody full metal body design, a first for a smartphone, as well as speakers that don’t suck, itself an achievement for any kind of phone. Reviews of the UltraPixel camera have been good, too, with Mobile Syrup calling it “the best low-light camera you can buy.” And the HTC software features, including BlinkFeed and HTC Zoe, are also drawing praise from press and reviewers.
HTC has a big mountain to climb in terms of coming anywhere close to competing with Android juggernaut Samsung, or Apple and its iPhone in terms of market share. But the HTC One is the best chances anyone has had of doing so in a long time. If only they’d left Van Der Beek out of this.
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