The mobile app ecosystem isn’t poised to decline any time soon, according to a new study from
Compuware,
which finds that the majority of smartphone users (85 percent) still
prefer mobile apps to mobile websites. Users believe apps to be more
convenient (55 percent), faster (48 percent) and easier to browse (40
percent). That data isn’t shocking, of course – native experiences do
tend to work better, after all – but what is interesting is how low
users’ tolerances are for apps with problems. 79 percent report that
they would only retry an app once or twice if it failed to work the
first time.
Only 16 percent said they would give it more than two attempts.
That’s a low enough percentage to having mobile-first companies shaking in their boots pre-launch.
Today, more users have encountered problems with apps than those who
have not. Compuware says that 62 percent of users had experienced a
crash, freeze or error with an app or apps. Another 47 percent have seen
slow launch times. And 40 percent said they’ve tried an app that would
simply not launch at all.
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