Just last week, a small chunk of the tech press was surprised to find
invitations for a Facebook announcement waiting in their mailbox.
“A small team has been working on a big idea,” it read.
The only other thing Facebook would say about the announcement is
that they’d be showing a “new product”. No comment on what it might be,
or which team it would come from. With that said, we think we’ve got a pretty good idea of what to expect.
We’ll be live at Facebook’s headquarters in Menlo Park, CA. where
the announcement is scheduled to begin at 10 AM Pacific (12 PM Central, 1 PM Eastern, 6 PM London).
We’ll be bringing you the up-to-the-second details from the event as
they break and, as always, we’ll have photos and live commentary from
the scene leading up to the announcement. So be sure to tune in early —
say, 9:30 AM?
in a few seconds
Cinema is their video stabilization tech. Kevin is demonstrating it
side by side — if it’s true to life, this is very, very impressive
stabilization.
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“We’ve worked with the leading video scientists to creat something great. We call it Cinema.”
Kevin shows a few videos, all shaking hard. “These are the videos we’ve come to expect. This is a sad affair”
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in a few seconds
“We worked hard on all of this.. but we wanted to do more.”
“And that’s video on Instagram. It’s everything we know about Instagram, but it moves.”
“From Day One, videos will be on the web.”
a few seconds ago
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“On day one, it’ll be on Android as well [as iOS]“
in a few seconds
Video filters can be applied on the fly, as the video plays.
“We, of course, wanted filters. Our filters for photography were
great, but we wanted something new. So we partnered with someone really
great to make 13 video filters”
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As you record your video’s segments, each segment is broken up in
the timeline. If one gets messed up, you can tap just that segment to
delete it.
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a few seconds ago
“We focused on 3 things. First, simplicity. Simplicity really,
really matters here. Video is complex; it’s hard to edit, it’s hard to
manage, it’s hard to upload.”
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a few seconds ago
“We’ve taken photos and made them beautiful. What do we work on next?”
“This is where Instagram is, and what we are. But what’s next?”
“Meanwhile, 130 million people are using instagram right now.”
“We’ve had over 16 billion photos shared. That’s a lot of pictures of coffee. We’re seeing over 1 billion likes per day”
“We’ve been at this now for a little over 2 1/2 years, and it’s come a really long way. Let me tell you a bit about how far”
“You see, Instagram is no single thing. Instagram is a tool best used to capture and share.”
“Instagram is a way to stay connected. As we’re separated by time
zones, boundaries, and language, Instagram allows us to connect.
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in a few seconds
“We, as humans, are forever on a quest to take a moment in time and
record it. To remember it. In this way, Instagram is a tool to
remember.”
a minute ago
“The answer is a hard one; it takes on a different form for whoever
is using it. When I use instagram, I think about visual imagery. It’s
in our DNA, and it’s what drives us”
Kevin Systrom has taken the stage.
“As you can see, we’re just getting started. I want to hand it off to kevin to show you what we’ve built together”
“[When we acquired Instagram], this team of 12 people had about 20
million users. Fast forward to today, and we’ve more than tripled the
team, and they have over 100 million users.”
“Today, we’re going to focus on Instagram”
3 minutes ago
“There are lots of different types of media that people want to
share. That’s why we’ve developed 4 different types of apps — from the
Facebook App, to messenger, to Instagram, to Pages”
5 minutes ago
“Today we want to talk about something a little different. At
facebook, our mission is to give people the power to share and make
people more connected”
Still just waiting for the show to start. Don’t worry, you’re not missing anything yet!
We’re being asked to turn off our phones and take our seats. Sounds like we’re about to start.
Just a few more minutes!
The event is scheduled to start at 10 AM Pacific.
21 minutes ago
See that big ol’ empty chair with the backpack in front of it?
That’s where i’m camped out. I think everyone assumed the front row was
reserved.
23 minutes ago
We’re heading into the announcement room now.
It’s a muuuuch smaller shindig than the Facebook home event;
they’ve got couches and loveseats set up instead of cafeteria chairs,
and the’ve made room for maybe 1/8th as many people.
Check out out: we found
a cool little easter egg on the back of the Facebook sign. It’s a nice tribute to Sun Microsystems, the previous resident of this campus.
an hour ago
We’re all shuffling into a little room just outside of the theater to queue up and get our badges
The Facebook sign, which usually rocks the “Like” logo like the
photo at the top of this post, has been converted for today’s event:
an hour ago
We’re here!
hours ago
Facebook’s announcement is scheduled to start at 10 AM
Pacific (12 PM Central, 1 PM Eastern, 6 PM London) on June 20th. Come
back just before then!
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